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The modern day retailers are all following a pretty similar formulae.  Inflate the price and drop it down so you can advertise a massive saving.  The mattress market is one of the worst for this.  Drop selling is a pretty effective strategy.  Even after years in retail I'm guilty of seeing a sale and thinking "I don't want to miss out".  But I usually find after a little bit of research that the price isn't particularly good and will even find I can get it at a better pr …

Australia's A big place.  Our population is spread thin and transport of large bulky items is the hardest part of managing a Bedding store in a somewhat rural area like Cairns.  As locals up here we knew that freight was key.  So we have spent all our time chasing a lower rate for every trip.  Bulk ordering and hours unloading trucks at all hours of the night.  But in the end for every small saving we gain another advantage over our competitors.  So why don't we sto …

This one is tough!  I get asked this almost everyday and there is no way to tell what is the best.  We are all so unique in shape, size and mentally.  Don't believe anyone who tells you whats best. It's all on you! First up is you.How do you sleep?  I once got told by a customer who was having a lot of difficulty sleeping that he needed to lie in a particular way to test the mattress "I need to lie on my back and have my chin touching my chest with my hands by my side wi …